🔴 How We Sold 109 Via Ardilla: A Guide for Sellers Seeking Maximum ROI
109 Via ARdilla
Palos Verdes Estates, CA 90274
$1,949,000 ⏐1,468 SQ FT ⏐3 BED ⏐2 BATH ⏐ LOT 7,405 SQ FT
Charming Valmonte Cape Cod with Private Yard and Expansion Potential
At Scherb Homes Group, every listing is more than a transaction—it’s a partnership built on trust, strategy, and follow-through. One of our recent success stories was the sale of 109 Via Ardilla in the Valmonte neighborhood of Palos Verdes Estates. We were honored to represent Dave and Catherine Dabney during a major life transition, and we’re proud to share how our process helped them achieve a smooth, successful sale at full asking price in just 12 days—despite a shifting market.
The Market: Uncertainty Meets Strategy
When we brought this home to market, interest rates were fluctuating, inventory was at its highest since 2019, and global economic uncertainty had buyers hesitant. In a market trending toward buyer advantage, we knew we had to be precise in our execution to stand out. Our goal: highlight the home’s value and generate strong interest while minimizing days on market.
Preparation: Showcasing the Home at Its Best
We began with a full-service approach. From the day we signed the listing agreement on May 26, we coordinated every detail of home preparation:
Painting and touch-up repairs based on a detailed walkthrough
Deck sanding and re-staining
Professional landscaping and flower installations
Deep interior cleaning
Twilight photography, interior and exterior photos, drone shots of the home and surrounding neighborhood
Professionally produced video walkthrough, including aerial footage and Cliff’s personalized highlights of the home
We also created custom brochures, featured the home in DIGS Magazine, and sent a Just Listed mailer to the entire neighborhood ahead of the live date.
Pricing: Strategic and Data-Driven
We positioned the home at $1,949,000—strategically under the $2M threshold that often acts as a search filter in Valmonte. This price point allowed the home to appeal to a wider range of buyers while maintaining the potential to generate multiple offers. We focused on the home’s excellent condition, location, and the unique lifestyle it offered to drive perceived value.
Marketing and Open Houses: High Visibility, Maximum Exposure
We launched a full pre-marketing and on-market campaign including:
Email blasts to over 1,000 South Bay agents
Social media teasers and video clips leading up to launch
Three consecutive weekends of open houses (Saturdays and Sundays)
Broker’s open house targeting top local agents
Private showings for pre-qualified buyers during the off-market period
This combination created significant buzz and positioned the property as a must-see listing.
Timeline and Execution: Every Detail Counted
Some key moments from the listing process:
May 26: Listing agreement signed
June 2–13: Home prep and marketing material production
June 18: Listing went live on MLS, Zillow, Redfin, and ScherbHomes.com
June 21–28: Public open houses and broker’s tour
June 27: Escrow opened with a strong, clean offer at full asking
July 31: Closed escrow and delivered keys
In total, the home was on the market for just 12 days before accepting an offer. The sale closed on schedule with no hiccups, allowing Dave and Dabney to focus on their move to Washington, D.C.
The Result: A Stress-Reduced Sale in a Shifting Market
This sale was not just about numbers—it was about helping a family through a time of major transition. The Dabneys were managing job changes, a cross-country move, and family responsibilities. We handled everything from staging and preparation to marketing and logistics, so they could stay focused on what mattered most.
Ready to Sell? Let’s Talk
If you’re thinking about selling and want a partner who will manage the process from start to finish—with strategy, precision, and care—Scherb Homes Group is here to help.
CLIFF SCHERB
CLIFF SCHERB | Global Real Estate Advisor
Email Cliff@ScherbHomes.com
Vista Sotheby’s International Realty
DRE# 02207710
COMMITTED TO YOUR HOME JOURNEY
As seasoned real estate professionals in the South Bay, Cliff and Kimberly Scherb leverage their unique backgrounds to provide exceptional service. Cliff, with expertise in health and wellness, ensures a holistic approach to real estate, while Kim, a former ballet dancer and acupuncturist, offers refined design insights. Together, they deliver a comprehensive and client-focused experience.