🔴 How We Sold Clay & Ariana’s Home for $65K Over Asking—In a Challenging Market
405 Via Colorin
Palos Verdes Estates, CA 90274
$2,349,000 => $2,415,000+ ⏐ 1,760 SQ FT ⏐3 BED ⏐2 BATH ⏐ LOT 8,777 SQ FT
Timeless Elegance in a Storybook Setting
Selling a home isn’t just about putting a sign in the yard and hoping for the best—especially in a shifting market. When Clay and Ariana reached out to us, they had a beautiful corner-lot home and a tight timeline: sell their current home for top dollar and secure their up-leg in Carmel, all while navigating a market softened by uncertainty and tariffs. They didn’t want to list until they were sure they had a path to their next home—and we respected that. We got creative. And we delivered.
Smart Strategy, Strong Results
From day one, our goal was clear: maximize their sale price, minimize market risk, and provide a smooth transition. To make that happen, we deployed a proven strategy:
• Coming Soon Campaign: We activated a powerful “Coming Soon” MLS status to build demand before hitting the market.
• Off-Market Showings: We quietly introduced the home to trusted agents and buyers before listing.
• Targeted Marketing: Ads in DIGS Magazine hit doorsteps the Friday before launch, paired with custom neighborhood mailers and digital campaigns.
• Broker Leverage: We activated our internal Sotheby’s network and collaborated with local experts to get eyes on the property.
Before our first open house, we had two offers in hand. By day six on the market, we had accepted a full cash offer at $2,415,000—$65,000 over asking.
Marketing That Moves the Needle
We went all-in on presentation:
• Professionally produced drone footage and twilight photography.
• A sharp 30-second highlight reel, with sharing the home’s best features.
• Custom brochures printed in full color, showcasing the home and lifestyle.
• Full MLS syndication and carefully timed social posts, stories, and email blasts.
Behind the scenes, we touched up landscaping, added flowers, and deep cleaned to ensure the home showed beautifully.
Negotiating More Than Just the Price
Our sellers needed a few key terms:
• A two-month lease back
• A quick contingency release
• Strong buyers who wouldn’t fall out of escrow
We negotiated exactly that—with inspections and all contingencies released in 10 days. The final offer was nearly perfect.
Timeline Highlights
• 3/24: Listing agreement signed, staging and prep begin
• 4/10: Activated “Coming Soon” status
• 4/17: Live on MLS
• 4/18: First open house weekend
• 4/21: Final terms negotiated, offer accepted
• 4/22: Broker’s Open
• 5/20: Just Sold, all smiles
In total: Sold in just 6 days on market.
What Made This Sale Special
Clay and Ariana didn’t want to list until their next home was secure—a situation that complicates most transactions. We coordinated directly with their unplug purchase timelines, and made sure nothing would jeopardize their purchase in Carmel. They’re thrilled to move into a community they love for its schools, lifestyle, and future. And we’re honored to have helped them get there.
One of Our Best Yet
This was one of the smoothest, most rewarding sales we’ve executed. Everything aligned: a great home, thoughtful prep, a clear marketing strategy, and flawless execution. Even the ice maker issue (yes, there’s always something) didn’t slow us down.
We’re proud of the outcome—and even more proud of the trust our clients placed in us.
Thinking of Selling? Let’s Talk.
If you’re considering selling your home and want to do it right, contact us directly:
📞 310-696-6648
📧 Cliff@ScherbHomes.com
Let’s create a plan that gets you top dollar—with as little stress as possible.
CLIFF SCHERB
CLIFF SCHERB | Global Real Estate Advisor
Email Cliff@ScherbHomes.com
Vista Sotheby’s International Realty
DRE# 02207710
COMMITTED TO YOUR HOME JOURNEY
As seasoned real estate professionals in the South Bay, Cliff and Kimberly Scherb leverage their unique backgrounds to provide exceptional service. Cliff, with expertise in health and wellness, ensures a holistic approach to real estate, while Kim, a former ballet dancer and acupuncturist, offers refined design insights. Together, they deliver a comprehensive and client-focused experience.